Privacy Policy

The Birth World Doula is committed to protecting our customers' privacy. Please take the time to review this notice, which explains what information we collect about you, how we use it, and your rights.

The Birth World Doula ("we" or "us") is the data controller of the personal data collected via or in connection with www.thebirthworlddoula.co.uk (the "Site").

​

What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:

- Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile)
- Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information)
- Records of your interactions with us (e.g. if you contact our customer service team or interact with us on social media)
- Information you provide when you enter a competition or participate in a survey
- Information collected automatically using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site
- Other information necessary to provide the Site, for example we may access your location if you give us your consent

​

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

- To fulfil your order and maintain your online account
- To manage and respond to any queries or complaints to our customer service team
- To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity
- To improve and maintain the Site, and monitor its usage
- For market research, e.g. we may contact you for feedback about our products
- To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so
- For security purposes, to investigate fraud and where necessary to protect ourselves and third parties
- To comply with our legal and regulatory obligations

​

Legal basis for processing

We rely on the following legal bases, under data protection law, to process your personal data:

- Contract the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
- Consent: we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
- Legitimate interests: it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

Our Site may allow you the option of adding additional information to your account profile. We treat this information with particular sensitivity, as we understand it can reveal information about your health or ethnicity, for example. You do not have to provide this information to us, and you can delete or update it at any time.

​

Marketing

When you first arrive on the website you are given the option to consent to a certain level of communication. We love to communicate with our customers, so, depending on your chosen marketing preferences, we may use your personal data to send you marketing messages by email, phone, post, Facebook, Google etc. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.

If you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting us (details below), clicking the "unsubscribe" link in any email, or updating your settings in your account. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights).

You may also see ads for our Site on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, enabling us to serve ads to customers who have visited our Site). Where you see an ad on social media, this may be because we have engaged the social network to show ads to our customers, or to users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network.

If you no longer want to see tailored ads, you can change your cookie and privacy settings on your browser by clearing your cache. If you're unsure how to do this but want to reduce some of the communication options you have previously consented to, please let us know via email and we can help you get those removed.

​

Who do we share this personal data with?

We share customers' personal data with third parties in the following circumstances:

- With our suppliers and service providers working for us, e.g. payment processors, delivery companies, loyalty scheme partners, subscriptions providers and email partners
- With our professional and legal advisors
- With third parties engaged in fraud prevention and detection
- With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request
- In the event that we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy
- Otherwise, where we have your consent or are otherwise legally permitted to do so
- If given consent: third party platforms such as Google, Facebook and other social media sites

​

Third parties

When providing services to our customers we may have to work with third party providers who will hold your personal data in order to deliver the services you have requested through The Birth World Doula.

Third parties that we may work with in connection with your personal information include service or product providers to our business, for example information technology services, suppliers and warehousing facilities, delivery and courier providers, fraud prevention organisations, marketing and public relations providers, market research and analysis providers, data cleansing providers, and professional advisers, such as legal services.

​

Third party providers outside of the UK and EEA

Depending on the service you have requested within The Birth World Doula, it is sometimes necessary for us to work with a third party outside of the UK and the European Economic Area (the "EEA"), and for personal data to be collected outside of the UK and the EEA. This will only occur when service providers to our business operation are located outside the EEA.

Where we engage with third parties who could hold personal information on our behalf outside of the UK and the EEA, they do so within the required regulations under data protection laws.

When this is required in order to provide you with the service requested through The Birth World Doula, we will ensure that our third party provider has taken all steps necessary to be fully compliant with data protection laws and that all personal information will be secure.

We only work with trusted third party providers outside of the EEA that are compliant with GDPR and have the security measures to protect your personal information. They do not use this information for anything other than to provide you with the service requested through The Birth World Doula.

If you would like more information on who we work with, or would like your data to be removed, please contact: millie@thebirthworlddoula.co.uk

​

Storage and retention

We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU's standard contractual clauses. Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as we need it for the purposes set out above, so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it.

Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

​

Security

This Site ensures that data is encrypted when leaving the Site. This process involves converting information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are used to protect customer data when in transit to and from this Site over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

​

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

​

Cookies

Our Site uses cookies and similar technologies to provide certain functionality to the Site, to understand and measure its performance, and to deliver targeted advertising. Our Cookies Policy can be found in the footer of this page.

 

Your rights

You have certain rights in respect of your personal data, including the right to access, port, correct, and request the erasure of your personal data.

You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See "Marketing" above for more details of how to opt out of marketing.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, please contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.

​

Contact us

If you have any queries on any aspect of our Privacy Policy, please contact us:

Email: millie@thebirthworlddoula.co.uk

We are here to help and answer any queries you may have.